MLB ratings take a big hit

Major League Baseball (MLB) chose to go woke and now their ratings are going low. The television ratings for Sunday night baseball, which is MLB’s flagship primetime spot and also ESPN’s premier weekend broadcast, have gone down 49 percent from last year.

According to Sports Media Watch:
A 7-inning Cardinals-Braves Sunday Night Baseball game averaged just 931,000 viewers on ESPN over the weekend, down 49% from the comparable window in 2019 (Cubs-Dodgers: 1.84M) and the least-watched Sunday night game this season. The game aired opposite an NBA Game 7 (Hawks-Sixers: 6.16M) and partially overlapped with the final round of golf’s U.S. Open.

Sports media watch also reported, “The previous day, regional MLB action on FOX (Reds-Padres or White Sox-Astros) averaged 1.41 million — the least-watched FOX telecast of the season.” Saying, “The window was originally scheduled to include Cardinals-Braves, but the game was postponed. FS1 chipped in 261,000 for Tigers-Angels later in the night.”

Sports Media Watch also reported, that TBS averaged 359,000 for its season debut of A’s-Yankees last Sunday afternoon — unsurprisingly down 46% from its first game last season, which aired on the opening weekend of the months-delayed season (7/26/20 Yankees-Nationals: 659K). Going back just a little bit ESPN averaged 445,000 for Red Sox-Braves last Wednesday — down 30% from 2019 (Brewers-Astros: 632K).

All of this and these abysmal ratings come on the heel of the league embracing Black Lives Matter which terrorized cities and caused so much racial division and upheaval last year.

Also looming fresh in the minds of people is their decision to pull the All-Star Game out of Georgia in retaliation for the states new voter law that makes elections more fair and secure. While MLB has made their choice, the people are in return making theirs.

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Full Sports Media Watch analysis can be accessed here:

https://www.sportsmediawatch.com/2021/06/nba-wcf-ratings-suns-clippers-nhl-semifinals-mlb-espn-fox-uefa-euro/

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